국제경영 나이키 경영전략(영문)

국제경영 나이키 경영전략(영문) [국제경영] 나이키 경영전략(영문).ppt 목차 Part 1.Environmental Analysis“The Globalization of Footwear Industry” -External Environment Part 2. Business strategy “Nike’s coping with the change of the industry regarding functional level” -Nike’s coping with the change of the industry regarding functional level -Nike’s Vision & History -Nike’s Industry stage at time Part 3. Future Business strategy “Nike’s Future Business Strategy” -General environment -Establishing Strategy -Future Nike’s Strategy 본문 Part 1.Environmental Analysis The Globalization of Footwear Industry External Environment The Globalization of Footwear Industry Features high labor intensive less capital and technology intensive. slow pattern of technology changes, footwear market does not increase rapidly. International outsourcing structure to Asia’s countries Nike’s Vision & History To bring inspiration and innovation to every athlete in the world. ‘If you have a body you’re an athlete.’ 1. Simple domestic of Nike (‘1963~1972’ ) 2. International stage of Nike (‘1972~1980’ ) Reborn Nike out of BRS 1971in Canada for the first time in Australia 1979in Europe and South of America 본문내용 r Industry” -External Environment Part 2. Business strategy “Nike’s coping with the change of the industry regarding functional level” -Nike’s coping with the change of the industry regarding functional level -Nike’s Vision & History -Nike’s Industry stage at time Part 3. Future Business strategy “Nike’s Future Business Strategy” -General environment -Establishing Strategy -Future Nike’s Strateg