목차 About L’Oreal + L’Oreal’s growth by Acquisitions About
The Body Shop Expected Synergy Concerned Factors +LVMH and Sephora
Case After Acquisition & Nowadays Conclusion
본문 1976
Establish Concept : Retailing of home-made naturally inspired health and
beauty products with minimal packaging 1995 Launch online selling
facility 2005 52 countries / 2045 outlets Create a niche market
(specialized skin & hair care products) Strongly opposed the animal
testing long before EU’s ban Strict ethical banner ☞ corporate reputation
and brand value up! Socially and environmentally responsible
Expected
Synergies
1. Body Shop would provide the company access to new markets
(Eastern Europe, South America and
Asia)
2. Learn new distribution channel : In direct home sales
3.
Negative image ofanimal testing/harmful ingredients - Body Shop’s
squeaky clean image would be help forL’Oreal
본문내용 y
Acquisitions About The Body Shop Expected Synergy Concerned
Factors +LVMH and Sephora Case After Acquisition & Nowadays
Conclusion
♬ 1907-9 Establish 20’s Expand export market from
Europe to America 6070’s Diversify into Pharmaceuticals & Publications
through acquisitions 80’s Strengthen presence by acquiring companies in
varied geographic locations & product segments NOW Over 130
cou
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