국제경영 Apple 애플 글로벌경영전략(영문)

국제경영 Apple 애플 글로벌경영전략(영문) [국제경영] Apple 애플 글로벌경영전략(영문).ppt 목차 -Current Status -Production Line -Financial Report (Q4 2009 -Financial Report ( Unit Sales by Product Line ) -Financial Report ( Stock Price ) -History 1. Foundation (1976) ~ 1983 -History 2. The Sculley Years (1985-1993) -History 3. The Spindler and Amelio Years (1993-1997) -History 4. Steve Jobs Returns -SWOT 본문 Head Quarter : Cupertino, CA Area Served : Worldwide 35,000 employees CEO : Steve Jobs Industry : Computer Hardware & Software, Consumer Electronics, Digital Distribution Revenue : $32.48 billion Operating Income : $6.28 billion Net Income : $4.83 billion Total Assets : $39.57 billion Total Equity : $21.03 billion . . History 1. Foundation (1976) ~ 1983 “Bring an easy-to-use computer to market” Apple’s Proprietary Produce System Lack of Compatibility History 2. The Sculley Years (1985-1993) Leader in Desktop Publishing GLOBAL brand “Plug and Play” Complete Desktop Solution Move into the Mainstream Low cost of products. 본문내용 4 2009 -Financial Report ( Unit Sales by Product Line ) -Financial Report ( Stock Price ) -History 1. Foundation (1976) ~ 1983 -History 2. The Sculley Years (1985-1993) -History 3. The Spindler and Amelio Years (1993-1997) -History 4. Steve Jobs Returns -SWOT Description : Current Status Head Quarter : Cupertino, CA Area Served : Worldwide 35,000 employees CEO : Steve Jobs Industry : Co