경영전략 영철버거 성장전략

경영전략 영철버거 성장전략 [경영전략] 영철버거 성장전략.ppt 목차 1.SYMTOMS 2.MARKETING PROBLRMS & RESEARCH OBJECTIVES 3.RESEARCH DESIGN INTERVIEW WITH OUR CLIENT OBSERVATION FGI PROJECTIVE TECHNIQUE 4.SURVERY & ANALYSIS 5.RECOMMENDATION 본문 Date: 2010/05/06 Thursday 3~4 p.m. Time for observation : 1 hour Details of atmosphere: Few customers, quiet and clean atmosphere, staffs already cleaned the store but were still cleaning again because they were not busy. Number of working staffs: 4, not everyone was working Number of visitors: about 50 people Non-probability Samples Convenience Samples Subjects: Korea Univ. students Number of samples: 103 Pretest: review by ourselves, review by professor, pretest of 10 samples Date: 2010. 05. 24~28 There seemed to exist certain level ofloyalty among Continuous users so that compared to discontinuous users, there were no one who answered NEVER! However, majority of customers answered that they will going to reduce their frequency of visitingif change occurs. 본문내용 st of the total sales. . Youngcheol Burger is planning to release street burger2 to commemorate its 10th anniversary. 1 2 3 What is the best way of transforming from a low-valued brand image to high-valued brand image? Marketing Problems Finding the brand position where Yeongcheol Burger is currently, and explain the reason for it being so low. Research Objectives How to minimize consumers’ resis