A&F 아베크롬비 경영전략

A&F 아베크롬비 경영전략 A&F 아베크롬비 경영전략.pptx 목차 1.Macroeconomic analysis 2.Industry analysis 3.Company analysis_A&F 4.Competitor analysis_Aeropostale, GAP, American Eagle 5.Recommendations 본문 Focused on mainly on operational issues Re-investing in its stores Broadening its merchandising and design groups The company’s determination to keep prices high Global sourcing strategy Vendors in 37 countries from 258 factories and suppliers No singlesupplier accounted for more than 5% of company purchases Solely positioned in the clothing sector with relatively wide range of casual clothing Targeted towards higher-end of the market Recent expansion will make it stronger in the future Key for the company - Rearranging its customers 본문내용 _Aeropostale, GAP, American Eagle Recommendations Macro Analysis Real GDP Growth tendency Numbers shows that U.S economy will recover * Sources by Bureau of Labor in U.S Macro Analysis Nominal consumer expenditure increases along with annual income * Sources by Bureau of Labor in U.S Annual Expenditure Gradual recovery is expected in 2010 * Sources by U.S. Census Bureau Perceived price Percei