국제경영 유니클로 한국 전략(영문)

국제경영 유니클로 한국 전략(영문) [국제경영] 유니클로 한국 전략(영문).pptx 목차 1. Introduction of UNIQLO What is SPA brand? Fast Retailing History of International UNIQLO Strategy of International UNIQLO Existing state of UNIQLO international franchising 2. UNIQLO of Korea Explanation of Korea UNIQLO History of Korea UNIQLO Strategy of Korea UNIQLO 3. Conclusion SWOT analysis Out Opinion 본문 SPA? -Specialty store retailer of Private label Apparel -The Entire Clothes-making process (procurement of materials, product planning, development and manufacture) Ex) UNIQLO, ZARA, H&M, Mango ENTRY MODE -Joint Venture Doing Marketing and distribution in Korea Market Lotte shopping Co. LTD(49%) + Fast Retailing (51%) →FRL KOREA Powerful distribution channel Reducing the investment cost Outcome in KOREA *Number of stores: Until 2009.9/ 2010 prediction *Sales: Until 2009.8/ 2010 prediction 2004 FRL KOREA Corporate established 2005.9 First UNIQLO South Korea stores opened (YoungDengPo, IN-cheon, Gamsil) 2007.12 UNIQLO Myeongdong Store opened as the first large-format store 2009 The end of contract with LOTTE ->variation of the distribution Ex)E-mart, Hyun-dai 2011.4 6 stores opened in a month 2011.6 Expansion of Kids-line and accessories stores -17 stores in Busan, Gwang-Gu and Dae-Gu 2012.1 A total of 234 stores 본문내용 Fast Retailing History of International UNIQLO Strategy of International UNIQLO Existing state of UNIQLO international franchising 2. UNIQLO of Korea Explanation of Korea UNIQLO History of Korea UNIQLO Strategy of Korea UNIQLO 3. Conclusion SWOT analysis Out Opinion Introduction ofUniqlo What is SPA Brand? SPA? -Specialty store retailer of Private label Apparel -The Entire Clothes-making proces