목차 Introduction Body : 8 reasons Examples Conclusion
본문 Error #1 Not Establishing a Great Enough Sense of Urgency How most successful changes begin
Crises, potential crises or great opportunities.
Over 50% have failed in phase 1 , because of:
Underestimating the need for motivating people.
Overestimating their success.
A lack of patience.
A paralyzed senior management. Error #3 Lacking a Vision Successful cases: a coalition develops a picture of future.
A vision says something that helps clarify the direction in which an organization needs to move.
A list of confusing and incompatible projects.
A useful rule of thumb.
본문내용 on Body : 8 reasons Conclusion Examples
INTRODUCTION 8 Not Establishing a Great Enough Sense of Urgency Not Creating a Powerful Enough Guiding Coalition Lacking a vision Undercommunicating the Vision by a Factor of ten Not Removing Obstacles to the New Vision Not Systematically Planning For and Creating Short-Term wins Declaring victory too soon Not anchoring changes in the corporat |
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