마케팅 SPA ZARA(자라) (Fast Fashion Market) 전략분석

마케팅 SPA ZARA(자라) (Fast Fashion Market) 전략분석 [마케팅] SPA ZARA(자라) (Fast Fashion Market) 전략분석.ppt 목차 1. Overview of Previous Korean Fashion Market 2. Definition of Fast Fashion/SPA market 3. ZARA 4. Strategy Analysis Positioning STP 4P SWOT 6. ZARA’s strategy- Evaluation 본문 General Situation of Korean Clothing Industry Specific branch of the apparel industry, based on the latest fashion trends on the cat-walk. SPA : Specialty retailer of private-label apparel Customers, products, price, facts and figures. Zara, GAP, Mango, Uniqlo, Forever 21, H&M Founded : in Spain (1975) by Inditex • Stores : 1474 stores in 71 countries worldwide, including 93 stores in Asia Pacific region. • Revenue :? 6.264 billion (2007) Store : LOTTE Young plaza Revenue:$2,170,000 (2007.7) StoreSize: (650㎡) Store :Myung-Dong Revenue: 1,800,000 (2007.7) StoreSize: (1300㎡) Store : COEX Revenue:$2,100,000 (2007.7) StoreSize: (990㎡) 본문내용 4. Strategy Analysis 6. ZARA’s strategy- Evaluation Positioning STP 4P SWOT General Situation of Korean Clothing Industry 경제난황속에서도 적은성장률이지만 시장규모면에서 커나가고 있음. SPA market 이 한국 시장에 들어오기 전과 국내 업체들의 SPA의 변화추이 후의 의류시장 판도의 변화(->이건 통계자료 찾기 어렵더라구요ㅠㅠ;;) * Specific branch of the apparel industry, based on the latest fashion trends on the cat-walk. SPA : Specialty retailer of private-label apparel. Cus