IMC SNS 광고 전략을 위한 반스(Vans) 브랜드 분석

IMC SNS 광고 전략을 위한 반스(Vans) 브랜드 분석 [IMC] SNS 광고 전략을 위한 반스(Vans) 브랜드 분석.pptx 목차 1.Current IMC (problems) 2.Future IMC objective 3.Ride with VANS 4.VIVID VANS 5.Expected effect 6.Existing VANS Mono-shops 7.Fusion Place (Club) 8.Expected effect 본문 Current IMC (problems) Marketing Objectives (uncertain, ambiguous) Short-term Events(not consider long-term relationship) Not agressive Promotion Low Reach / Low Frequency Low Brand Awareness(less than ‘CONVERSE’) No distinct brand image VANS’ IMC Objective: Let VANS be in your routine life Slogan: “반스에 반하다” ① Ride with VANS ② Color Marketing ③ Fusion Place 소비자의 일상에 자연스럽게 녹아들다 반스에 반하다 Ride with VANS ▪ Increasing Oil price. ▪ Regulations to preserve environment. ▪ Reorganize policy focused on bicycle. VANS’ outsole is made of rubber, high-traction(마찰력이 좋은) shoes. VIVID VANS ▪Target : Teens and early 20s ▪Vivid colors of VANS 1. Take pictures of daily life with VANS shoes. 2. Make the pictures black and white except the part of shoes. It should be simple and easy to catch the point instantly. Expected effect ▪ Making customers be aware of VANS’ Vivid color ▪ Remain in customers’ memories ▪ People think VANS shoes is every day-shoes 본문내용 vents (not consider long-term relationship) Not agressive Promotion Low Reach / Low Frequency Low Brand Awareness (less than ‘CONVERSE’) No distinct brand image Bicycle Fusion Place Color TITLE LIST 반스에 반하다 소비자의 일상에 자연스럽게 녹아들다 Future IMC objective VANS’ IMC Objective: Let VANS be in your routine life Slogan: “반스에 반하다” ① Ride with VANS ② Color Marketing ③ Fusion Place Ride with VANS Increasing