경영학 E-book 시장의 전망과 미래(영문)

경영학 E-book 시장의 전망과 미래(영문) [경영학] E-book 시장의 전망과 미래(영문).ppt 목차 1. What is E-book 2. World trend 3. The prospect of Korean E-book market 4. Key point 5. E-book Value chain 6. Main players 7. Device: sold by the power of E-ink 8. Contents: book and music are different 9. E-book market in 2010 10. Policies of government(foreign case) 11. Yes24 & Contents 12. Issues 12.1)exclusive dealing & market foreclosure 12.2) rent-seeking behavior 12.3) Temporary monopoly/oligopoly at the early stage 13. FTC has to . . 14. Reference 본문 The early adopters will be people who were buying many books Sales of E-book ↑ - Contents market ↑ Estimated size of B2B E-book market : 15.8 billion won The policies of 교육과학부 is very positive to E-book CD type E-book textbook 교육과학부 will continue this project Students will be familiar with E-book future Customer ↑ 1) exclusive dealing & market foreclosure 2) first mover advantage & rent-seeking behavior 3) deadweight & social welfare ↓ 4) Entry barrier & workable competition 본문내용 also known as a digital book, ebook, and eBook) is an e-text that forms the digital media equivalent of a conventional printed book, sometimes restricted with a digital rights management system. Page* 1. What is E-book Amazon kindle is a representative product of E-Book The total sales of this product is about 3 million products. Page* 2. World trend According to iPress, the E-Book contents 참고문헌 1)맥파워의 황금 DNA 블로그 http://blog.naver.com/lucio65?Redirect=Log&logNo=140098812274 2)Wikipedia ‘E-book’ 3)한화증권 리서치센터