국제마케팅 CJ Foodville 비비고(BIBIGO) 전략

국제마케팅 CJ Foodville 비비고(BIBIGO) 전략 [국제마케팅] CJ Foodville 비비고(BIBIGO) 전략.pptx 목차 *Intro Korean food in Abroad Why bibigo? About bibigo *Strategy for America Analysis of America market SWOT Concept Promotion Result & Present Condition *Strategy for China SWOT Concept Promotion Result & Present Condition *Predict Strategy for Europe South Europe West Europe East Europe *Conclusion 본문 these day more and more Americans are knowing Korea. -Especially they come up with Korean food when they think about Korea. -even though there are a few Korean restaurants in the American now, Korean restaurants can success in the future -well-being trend!(more and more Americans are interested in Korean foodincreasing number of vegetarian ) -Korean government establish globalization of Korean food policy -high awareness of other food (Chinese food, Japanese food and others.) -negative images about Korean food(hygienic conditions and atmosphere) -low awareness of Korean food -South Europe, Italy, Spain, Portugal, Greece, etc., the country and the character is quite similar. They mostly eat rice and wheat -In the trend of rice , south Europe area is the most important part of bibigo Into the European market 본문내용 y for America Analysis of America market SWOT Concept *Strategy for China *Conclusion CJ Foodville Promotion Result & Present Condition Result & Present Condition SWOT Concept Promotion *Predict Strategy for Europe South Europe West Europe East Europe 1 Intro World Wide Korean Food Spicy & salty ? 1. Korean Food in Abroad Korean Japanese Chinese 2011 new trend Great means to know Korea to al 참고문헌 Internet Source - BiBigo (www.bibigo.co.kr) - CJ Foodville (www.cjfoodville.co.kr) - Joe McPherson’s Korean food blog (www.zenkimchi.com) - Korea Brand net (blog.daum.net/korea_brand) - Naver encyclopedia (100.naver.com) - KOTRA (www.kotra.or.kr) Article - `비비고` 中 베이징에 해외 첫 매장한식 세계화 나선다.(10.08.24). E daily - 한식 우수성 알린 비비고 1년성공적인 안착. (11.05.19). Newsis - 비비고, 중국 미국 이어 싱가포르 매장 열어 (10.12.21). Korean Economy - 한식 세계화 첨병 비비고, 첫 돌 맞아 (11.05.21). Sport kyunghang - 비비고, 비빔밥 직접 배달해 드립니다 (11.03.03). Daily Economy