국제경영 자라 ZARA 성공 전략(영문)

국제경영 자라 ZARA 성공 전략(영문) [국제경영] 자라 ZARA 성공 전략(영문).docx 목차 1.Zara e 2.BUSINESS ENVIRONMENT 3.CHARACTERISTICS 4. CONCLUSION 본문 1.Zara is Spanish clothing and accessories retailer. In 1980, Zara started its international expansion through Porto, Portugal. 2.BUSINESS ENVIRONMENT 1)Fast Fashion is a part of fashion industrywhich catches customers needs, and supply the product in very short time, as like ‘Fast Food’. 2)Business philosophy 3.CHARACTERISTICS 1)Design mind : The product which is released once is not released once more, regardless of sales. 2)Low price of the latest luxury style : Have much more various Product categories than any other brands. 본문내용 ara started its international expansion through Porto, Portugal. BUSINESS ENVIRONMENT Fast Fashion is a part of fashion industry which catches customers needs, and supply the product in very short time, as like ‘Fast Food’. Business philosophy CHARACTERISTICS Design mind : The product which is released once is not released once more, regardless of sales. Low price of the latest luxury style : H