국제경영 자라 ZARA 성공 전략(영문)

국제경영 자라 ZARA 성공 전략(영문) [국제경영] 자라 ZARA 성공 전략(영문).pptx 목차 INDEX 1. INTRODUCTION 2. BUSINESS ENVIRONMENT 2-1. FAST-FASHION 2-2. BUSINESSPHILOSOPHY 3. CHRACTERISTICS 3-1. DESIGNMIND 3-2. LOW PRICE OF THE LATEST STRATEGY 3-3. MARKET ORIENTATION 4. SYSTEM 4-1. QR-SYSTEM 4-2. VALUE CHAIN 5. CONCLUSION 본문 What is ZARA? Zara is Spanish clothing and accessories retailer In 1980, Zara started its international expansion through Porto,Portugal Zara’s unusual strategy History of ZARA 1975First Zara store is opened by Amancio ortega 1985Inditex as the head of the Group 1991Birth of different chains : Pull and Bear, MassimoDutti Bershka, Stradivarius 2003Oysho, Zara Home 2008Launch of Uterque specialized in fashion accessories 본문내용 RISTICS 3-1. DESIGN MIND 3-2. LOW PRICE OF THE LATEST STRATEGY 3-3. MARKET ORIENTATION 4. SYSTEM 4-1. QR-SYSTEM 4-2. VALUE CHAIN 5. CONCLUSION ZARA 1. INTRODUCTION 1. INTRODUCTION What is ZARA? Amancio-ortega Zara is Spanish clothing and accessories retailer In 1980, Zara started its international expansion through Porto, Portugal Zara’s unusual strategy 1. INTRODUCTION History of ZARA 197