목차 Situation Analysis Summary Target 1 Strategy of Target 1 (+ Media Plan) Target 2 Strategy of Target 2 (+ Media Plan) Future Expectation
본문 Strong # Fledgling baseball team # Can provide premium fan service
Opportunity # Hospitality of Chang-won citizens # Disappointment of Lotte Giants
Weakness # Only a few fans # Difficulties coming from Regional characteristics
Threat # Huge and strong fan of the other teams especially Lotte Giants
Cultural Centers NC Dinos VS. Lotte Giants
Game Concept Family oriented Baseball watching as a part of routine Confrontation with Lotte
본문내용 2 Strategy of Target 2 (+ Media Plan) Future Expectation
Problem Identification SWOT Strong Weakness Opportunity Threat # Fledgling baseball team # Can provide premium fan service # Only a few fans # Difficulties coming from Regional characteristics # Huge and strong fan of the other teams especially Lotte Giants # Hospitality of Chang-won citizens # Disappointment of Lotte Giants
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