목차 1. Vertical Integration 2. Movie Industry 3. CJ Entertainment 4. CJ E&M’s Strategy & Effect 5. Problem & Solution 6. Conclusion
본문 Koreas leading entertainment company
Operating in a broad spectrum of entertainment fields
Sole distributor of films made by Paramount Pictures and DreamWorks Many kinds of windows
The second distribution channel of raising additional sales after watching movie.
Effect economies of scale
Acquiring the bargaining power
With cable TV company, IPTV Short-term strategies CO-production strategy Industrial economic benefits Cost variance Economies of scale ex) <August rush>
CJ Entertainment
Total movie solution Investment – Production – Distribution – Screening 2. Targeting to global movie market 3. Good downloader campaign
본문내용 ntertainment 4. CJ E&M’s Strategy & Effect 5. Problem & Solution 6. Conclusion
Vertical Integration
1. Vertical Integration ▶ Vertical Integration the process in which several steps in the production and/or distribution of a product or service are controlled by a single company Forward integration Backward integration
▶ Advantages Economies of scope Economies of scale High Control Competi
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