마케팅조사론 세계맥주 전문점 `비어 몬스터` 마케팅 전략 조사(영문)

마케팅조사론 세계맥주 전문점 `비어 몬스터` 마케팅 전략 조사(영문) [마케팅조사론] 세계맥주 전문점 `비어 몬스터` 마케팅 전략 조사(영문).pptx 목차 I.About Client Marketing Problem Research Objective About Research Suggestion Q & A 본문 About Beer Monster Urban Atmosphere Live Music & DJ Club Low and middle price Beers from all over the world About Beer Monster Owner interview “3~4개월 쯤 됐는데 손해보고 있습니다. 아직까지는 투자기간이라고 봐요” Our observation Visit Th/Fr/Sa prime time (PM 9~12) for 3 weeks Average : 10~14 guests Symptom->Unprofitable !! (중략) Assessment of Beer Monster’s Marketing strategy Is age a clear criteria for segmentation? Is targeting 20~21 the right choice? Is the location truly valuable? Is the DJ service a significant value for customer? Is the interior valuable? Is the current promotion the right promotion? Does the overall concept (mixture/bundle of values) Match/appeal to KU students? 본문내용 arch Objective About Research Suggestion Q & A About Beer Monster Urban Atmosphere Live Music & DJ Club Beers from all over the world Low and middle price Unprofitable !! Symptom Owner interview “3~4개월 쯤 됐는데 손해보고 있습니다. 아직까지는 투자기간이라고 봐요” Our observation Visit Th/Fr/Sa prime time (PM 9~12) for 3 weeks Average : 10~14 guests About Beer Monster Beer Monster’s Marketing strategy Segmentatio