경영전략 삼성전자 사례 분석(영문)

경영전략 삼성전자 사례 분석(영문) [경영전략] 삼성전자 사례 분석(영문).pptx 목차 Introduction External Analysis Internal Analysis Business-Level Strategy Five forces analysis Recommendation & Conclusion 본문 Threat of new entrants High capital requirement - High switching cost Low product differentiation Moderate Bargaining power of suppliers Threat of forward integration Only 2~3 main players Substitution unavailable High Bargaining power of buyers Importance of reliability Low switching cost Price conscious customers Moderate Threat of substitutes No effective substitutes exist at this moment (-) Low Rivalry within industry - Fast industry growth Low product differentiation High Exit barrier High 본문내용 vel Strategy Five forces analysis Recommendation & Conclusion Introduction Semiconductor Industry Introduction 1960s 2000s 16% per year $ 200 billion in sales SRAM DRAM Flash Memory In 2003, $33.7 billion in sales Memory Chip Industry Introduction DRAM From 80% to 67% Between 1990 and 2003 Memory Chip Industry Introduction SRAM Flash Memory Memory Chip Industry Introduction Good Products Low