목차
Cosmetic industry in Korea
Cosmetic industry in the world.
Porter’s Five-forces model
The cutey shop’s opportunities
Cutey shop’s threats
Segment
Position 1.
Position 2.
Resources for cutey shop
Intangible resource
competitive advantage
Vision&mission
target customer The Cutey shop
본문
3. bargaining power of supplier
①company which is making bottles, cases or plastic containers. ← weak bargaining power.
(because its easy to make these product. it doesnt need much research expenses and high-technology.)
②OEM(original equipment manufacturer)/
ODM(original development/design manufacturing) company ← strong bargaining power.
(because it needs specific technology, have high entry barrier) ex) 한국콜마
- resolve price bubble in cosmetic products.
Poor consumer because of economic recession.
globalization
internet market
- we act for your skin through wisdom of nature.
- we contribute positively to our community and our environment.
- we develop enthusiastically satisfied customers all of the time.
- we would to take a global approach to customer.
- we recognize that profitability is essential to our future success.
본문내용
p in Korea.
The cosmetic market is increased continuously.
Many corporations enter into low-cost cosmetic market.
Cosmetic industry in the world.
-Korean market has reached its maximum.
-they ‘re finding a larger market abroad.
- They launched brand shop in Singapore , US and Australia.
Porter’s Five-forces model
1. New entrants
Entry barrier is low, so any corporation that has chemical tec |
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