2013년 4월 7일 일요일

CJ 이너비(Inner B) 마케팅

CJ 이너비(Inner B) 마케팅
CJ 이너비(Inner B) 마케팅.pptx


목차
1.Inner B - Product
2.Inner B - Goal
3.Inner B - Positioning Problem
4.Inner B - Solution.
5.Solution. 1
6.Solution. 2
7.Solution. 3
8.Inner B - Packaging Problem



본문
(Inside Nature Energy Recycle Beauty)
Price : Aqua bank is 63,000 won.
Aqua Force is 83,000won

companys slogan is
자기 전 두 알, 먹는 수분 트리트먼트


Inner B - Goal
Inner b has released in 2009
but very few people know about Inner B.
How to increase brand awareness ?

“We eat for our skin,
not putting on the skin. “
It is new concept

So. How to reduce doubt.


Present :10s to 50s

Re targeting!

targeting more specific
People that take care of
their beauty especially
have economic ability.

-Core benefit:
desire to have beautiful skin
desire to be pretty

-Actual product: Inner B

-Targeting
: Women who have lots of
interest in their skin health
have economic ability


본문내용

*
Inner B - Product
Price : Aqua bank is 63,000 won.
Aqua Force is 83,000won
companys slogan is
자기 전 두 알, 먹는 수분 트리트먼트

(Inside Nature Energy Recycle Beauty)
*
Inner BProduct
Price : Aqua bank is 63,000 won.
Aqua Force is 83,000won
companys slogan is
자기 전 두 알, 먹는 수분 트리트먼트

(Inside Nature Energy Recycle Beauty)
*
Inner B - Product
Price : 1800won per bottle.
companys slogan is
자기 전 두 알,
 

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