2013년 4월 8일 월요일

`아메리칸 아이돌` 성공 사례 연구 (영문)

`아메리칸 아이돌` 성공 사례 연구 (영문)
`아메리칸 아이돌` 성공 사례 연구 (영문).pptx


목차
1.I Intro
2.I Prologue
3.lEnvironment analysis
4.lEnvironment analysis
5.lThe history
6.lThe current phase


본문
TV
The most imapctful appliance

Internet Web Services
With the development of technology,
Internet voting and SMS text services are
Easy to use

The interest of people become much stronger than before ;
self-conciousness

The use of mass media

The future media could make the industry promising


‘the new but who has kind of ability and potential’?

The show promoted itself like
Making a Cinderella story which infer a
Chance which everybody could take it.

The American idol’s music trend is coincidence with
the trend of music at that time.
For exemple,

with the boom of acoustic style,
American idol have accpted
the use ofmusic instrument

since Season 9.

Fantasia Barrino

She was the bread-winner
of ex-boy friend and her daugter.

The adding back-story
is also the startegy of American idol for being more popular.

The developped internet voting system make viwers
could communicate with contestants and production crew
in interactive way.

The other version in American idol – the audition programme
catch on internationally.


Pop idol was the beginning of the audition prgramme.
But,
American idol was the key for the success of audition show’s boom!

With the Youtube and international news,
various contestants(John Park is already popular in Korea) and
super stars(Kelly clakson) came into the world by American idol.

The ripple effect of American idol was huge.
Now, we are in the flood of audition programme!

Top 10 Programs in America from 2004 to 2006


본문내용
deo (JANUARY 2012)

What is the <American Idol>?
The most impactful show in the history of television!
To Find new artist and the winners
By the viewers
Concept of Series
By Simon Fuller
Fox channel
Production
Chosen by telephone, Internet, SMS voting
The winner
<Pop Ido>, UK
Real Beginning
I Prologue

l Environment analysis
The content history
American idol is in ‘Cultural Contents Industry’
Int
 

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